AI-first product studio
Ideas, shipped. On a date, at a price.
From idea to a launched, measured product, for small and funded startups and indie founders. Delivery is me and a small team, plus AI agents.
$1M+
delivered in IT contracting
10M+
people have seen pages I run
15+
years in IT
30+
products built for ourselves and our clients
What we build
Mobile, Mac and web.
We have built over 30 products for ourselves and our clients. Here is a selection.
iPhone and Android
Apps that use what the phone has.
GPS, motion sensors, camera and health data, from small utilities to training apps. Each one is live in the stores shown under its icon.
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Triathlon: Training Plans iPhone · Android
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Triathlify iPhone · Android
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Equee Android
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TimeMark Android
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Reelly Android
Mac
Native, on Apple's own frameworks.
Written in Swift on Metal, Core Image, Vision and Core ML, so heavy image work runs fast on your Mac. It also exposes 87 tools to AI agents through MCP.
Web
Works on any device, around the clock.
Sites and web apps that load fast, run 24/7 and are built to be found in search.
PlanPost
Schedule and publish across Instagram, TikTok, YouTube, LinkedIn and X, with revenue tracking.
How a project runs
From idea to deployed, in seven steps.
A web MVP typically takes three to four weeks end to end. Prototypes and feedback repeat until the scope is met.
- 1
Idea
You describe the problem and who it is for.
Discover, Double Diamond
- 2
Requirements
We clarify goals, users and constraints until nothing is vague.
Elicitation, BABOK
- 3
Scope
A written scope with exclusions, a price and a date.
Define, MoSCoW
- 4
Prototypes
Working versions of the key flows, early.
Prototype, Design Thinking
- 5
Feedback
You try it, we adjust, and repeat until it fits.
Test, Sprint review
- 6
Product
The agreed scope built in short iterations.
Develop, Scrum increments
- 7
Deployment
Security review, release to production and handover.
Deliver, CI/CD
Stages follow standard methods: Double Diamond, Design Thinking, BABOK, MoSCoW, Scrum and CI/CD.
Analytics by design
Measured from day one.
What to measure is decided while we scope, and tracking is in place before launch. You see what people do, where they come from and how you rank, without an afterthought.
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Google Analytics 4 -
Google Tag Manager -
Search Console - Microsoft Clarity
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Plausible -
PostHog -
Firebase
Services
Fixed prices, published.
Analytics setup
GA4, Tag Manager and Search Console configured around a tracking plan, with events tested and a simple report you can read.
From $1,000
Small business website
A fast website that works on any device and is built for search, with the pages and analytics your business needs.
From $1,500
Launch package
Store listing and screenshots, analytics, SEO groundwork, and PlanPost and SnapStudio set up. Included with every MVP.
From $2,500
AI automation build
One agent or one to four workflows that take real work off your team, built, tested and handed over.
From $4,000
Web MVP
Three to four weeks, fixed scope, written exclusions. Live product, code in your repo from day one.
From $8,500
Mobile MVP
A cross-platform app taken from idea to a store listing, with analytics in place.
From $12,000
Care retainer
After a build: fixes, updates and monitoring so the product keeps working.
From $750 / month
Fractional CTO and AI adoption
Delivery management and a plan to move your team to AI-first, 8 to 12 hours a month.
From $4,000 / month
Starting prices. Every build ends with an offer of the care retainer.
Terms
Plain, written terms.
- Fixed scope with written exclusions. 50% upfront, 50% on delivery.
- Code in your repository from day one. IP assigned on payment, handover docs at the end.
- A security review before handover, and a 30-day bug-fix window.
- An optional care plan afterwards.
Book a call
Describe the idea, then pick a time.
The booking form asks what you are building, who it is for and what done looks like. That makes the first call useful. You leave with a scope, a price and a date. Fixed-price projects start at $1,000.
Online booking opens soon
Until then, email a short description of the idea and we will find a time.
Email the ideaBackground: product management and delivery for enterprise clients including
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